Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. Great conversation. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. There will no longer be a single currency in our marketplace. It was just meant for these companies to be together. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. on: function(evt, cb) { . [10], In January 2020, Mediaocean acquired Paris-based media management software provider MBS. Other key executives are: [14] [15] Nick Galassi, co-founder & CFO John Nardone, President Products and services [ edit] The company provides advertising purchasing, accounting, communication, advertising integration, and other services. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. We're consolidating the best-in-class products we offer today into a single solution that speaks to everything that our customers need it to and everywhere that consumers are visiting every day. Were moving very aggressively to extend that creative capability. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. Its gonna be a year of reckoning for sure. Mediaocean today announced a change in by its private equity shareholders. NARDONE: Weve just launched our dynamic creative capabilities into Facebook and YouTube. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. } But the new privacy environment makes sharing audience data understandably limited. Sign up for a free account. WISE: No, theres too much synergy for it to remain independent. Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. A major marketer will now be able to use dynamic creative in both the open web and the walled gardens. } Other key executives are:[14][15], The company provides advertising purchasing, accounting, communication, advertising integration, and other services. He comes to. Bill Wise, founding Chief Executive Officer of Mediaocean, explains how the leading provider of advertising software scaled globally with the right investmen. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. And now here we are with the opportunity to connect the 4C acquisition and quickly extend that into TikTok, LinkedIn, and all the other closed ecosystem platforms. All rights reserved. Bill Wise, CEO of Mediaocean, said that the deal would offer . WISE: We're going to have a lot of options. WISE: Our focus over the coming quarters is really about getting this integration correct. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. Bill Wise is the founding CEO of Mediaocean. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. The advertisers need somebody who's independent working on their behalf, but importantly they also need somebody with the scale and weight to be a counterbalance for them in this ecosystem. With the new ownership, the path ahead means "aggressive" via organic growth acquisitions. million verified professionals across 35 million companies. Today, that deal closed. Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. 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[13], Mediaocean is managed by CEO Bill Wise. callback: cb In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. [12], In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking. BILL WISE: We've been partners for many, many years. That said, there's things that you can do when you own the connections when it's all one company that creates new advantages we're super committed to make our own properties work together seamlessly. Can A Blockchain Platform Restore Trust In Media Buying? The value of the transaction has not been disclosed. Actor: Apollo 10: A Space Age Childhood. All Rights Reserved. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. The economy and markets are "under surveillance". In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. He is also a Co-Founder and serves as Chairman at Yobi. All Rights Reserved. We have scope in terms of seeing across digital, open web, walled gardens, television and traditional. Vista made its investment in Mediaocean in 2015. NARDONE: Its more important than ever. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. Copyright 2023 Beet Media, LLC. He comes to Mediaocean from his role as } There will no longer be a single currency in our marketplace. Thanks Matt and Bill. He comes to Mediaocean from his role as. Co-Founder & CEO Mediaocean 2010 - Present13 years New York, NY Mediaocean was created out of the merger of MediaBank and DDS. No credit card required. JOHN NARDONE: Advertisers need to have a party that they can trust. window.mc4wp = window.mc4wp || { Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. } Measurement and attribution are necessary parts of this growth. "CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy," Wise said, speaking with AdExchanger . ChatGPT Sounds Exactly Like Us. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. window.mc4wp = window.mc4wp || { AdExchanger spoke to Wise, along with Flashtalking CEO John Nardone, about the deals rationale and what comes next. NARDONE: We both also embrace the ecosystem broadly. So it's in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. Kapoor says marketers like him are trying out the emerging software category. Taking Flashtalking's dynamic creative optimization into the closed ecosystems that Mediaocean pipes into from the legacy 4C solution will be a big win, he added, referring to the companys $200 million acquisition of 4C one year ago. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. forms: { Measurement and attribution are necessary parts of this growth. ); Get Bill Wise's email address (b*****@mediaocean.com) and phone number (917817..) at RocketReach. Up to 5 Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. (business & personal). [8] Also in 2018, Vista Equity Partner explored a sale of Mediaocean. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? They have done that for the open web. Thats another immediate win for our combined customer base. Get 5 free searches. He is the proud father of a senior at Oberlin and one at Booker T HS . Now, we will incorporate omnichannel intelligence and optimization more deeply into our planning and buying applications. } How Is That a Good Thing? window.mc4wp.listeners.push( Beet.TV is published by Beet Media, LLC. With the new ownership, the path ahead means aggressive via organic growth acquisitions. Know Your Worth. } The big tech companies have become so powerful. [6], In September 2017, Mediaocean announced its partnership with 4C in order to improve cross-channel marketing. He is known for The Incredibles (2004), Brave (2012) and Incredibles 2 (2018). April 23, 2013 at 12:44 pm PT. He holds a B.S. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. Marketers, agencies, and media companies around the world -- including Mediaocean clients -- trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers and creatives and activate them across screens. To access all the content for free, please sign up by entering your email. We are excited to share that Mediaocean has entered into a definitive agreement to acquire 4CInsights (4C). We spoke with Mediaocean CEO Bill Wise about the new investors. In 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. Read official press releases and announcements. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. We have objectivity in terms of not being owned by any media companies. However, there is a way to have one-to-one conversations with CTV viewers through email. window.mc4wp.listeners.push( Bill Wise is based in Austin TX. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. This means delivering integrated planning, buying, and bill pay applications that empower you to market the way consumers consume - seamlessly across all channels and devices. [9], In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. Ashlee Vance explores innovations in new tech, software, engineering, and science in places outside of Silicon Valley. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. A For over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both TV advertisers and sellers., powering ad management, inventory and billing. We look forward to further enabling your success in the days, months, and years to come. Vista made its investment in Mediaocean in 2015. There will no longer be a single currency in our marketplace definitive agreement to acquire (! 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